Josh Spear presents the new biomega/Puma bikes in his blog. This partnership again shows, that only the best in their fields should cooperate.
It is critical to find the partner most fitting by image, creativity and outcome, not the most frictionless, reasonable and efficient partner.
The optimum partner is the alpha & omega of every cooperation. Mixing a superior partner with an average one will produce inferior ideas and products. Always raise, not lower the bar!
Be a Spark! Leave a Mark!