Star Wars or The Quality of Adaptation

We all know the Star Wars Trilogy. Most of us love it. Most of us prefer the original series. Many do not really like the latest sequels (which pretend to be prequels).

Star Wars is a billion dollar enterprise and a nice example of greed. Star Wars is a great brand (franchise).
Please watch this fantastic (even Michael Moore-ish, as I called it in a Tweet a few days ago) review of 'Star Wars: The Phantom Menace' and translate it into a review of your own brand, its personality, character, core, benefit, usp, and reason why. A great 'exercise' for your 1st week of 2010.

The descriptive comparisons of personalities and characters are a Must-See!

More background on the review. And please remember: it has 7 great parts!