The Age of Gaga: Lady Gaga Mash Up

Nachdem nun in den letzten Tagen mein Feed Reader überquoll mit Lady Gaga Links, ist es glaube ich an der Zeit, die Facetten der Lady hier mal ganz kurz zu reflektieren. Ein Streifzug durch meine Feeds der letzten Tage seit der CES:

CES Goes Gaga ... I arrived 45 minutes early for Polaroid’s CES event Thursday, only to find 200 people already crowded into a press pen. The pop star’s music, with lyrics such as “I love your psycho, your vertigo stareschtick,” blared from the speakers (sadly, I know all the words). While ...

13 Reflections from C.E.S. ... Lady GaGa rules. When in doubt, go for the celebrity. Sony turned to Taylor Swift and Monster and Polaroid turned to GaGa. Of course there were plenty more "borrowed interest" celebs designed to draw in delegates (ok, geeks) like a moth to a flame. Don't knock it...it works. I ended up literally right next door to the Diva and got some video foo...

The Rise of Digital Music & The Return of the Record ... Lady GaGa and Susan Boyle came out on top, signaling that pop culture trends (and Internet sensations) really do drive sales. In addition to the burgeoning digital music market, record sales increased this past year as well - 33 percent. That’s 2.5 million records taken home by vinyl enthusiasts. But here’s the cool part: Two out of every thr...

Polaroid announces new OneStep film and instant digital cameras, some branded LCD TVs ... tenacity of Lady Gaga, we expect that any day now she'll be the president of PLR IP Holdings within the week. Until that fateful day when Polaroid becomes the Haus of Gaga, it looks like the company will be keeping busy by continuing to slap its name on consumer electronics. Probably the coolest of the lot is the PIC 1000, the future-retro...

CES 2010: Let The Show Floor Streaming Begin ... Lady Gaga, something about becoming some sort of bigwig at Polaroid. I know! What will she do next? I'm thinking Ponzi scheme. So we're streaming that live right now, and then we're live from the show floor for the rest of the day. Also: if you missed last night's Digital Experience broadcast, check it out here. We saw a ton of pr...

Lady Gaga Named Creative Director at Polaroid ... partnership with Lady Gaga, naming her their Creative Director of specialty products. The multi-year union of the iconic brand with one of today's fastest rising and fashion forward stars seemed like a good move for Polaroid, noting what a close relationship Gaga has with her ...

Polaroid Goes Gaga for Pop's Leading Lady ... muse to Lady Gaga, naming the music superstar creative director for a specialty line of products.

Nicht über Lady Gaga, aber sehr interessant: Digital Drives UK Music Sales To 10-Year High, But Look Deeper ... 2009 Official Charts Company figures from the BPI show unit sales 15 percent up from 2008 to a decade high of 281.6 million, spurred by digital singles…  - Digital resurrected the singles market in 2004. Virtually all of the 152.7 million singles sales were digital last year (98 percent, or 149.7...

Lady GaGa Is Taking Over the World, One Business Venture at a Time ... Lady GaGa already has five #1 singles, two #1 albums, a brand-new comic book deal, and the most talked-about wardrobe (mal)functions this side of the Superbowl XXXVIII halftime show. But what she really wants to do is design.Taking a cue from Nikon's partnership with Ashton Kutcher, Polaroid has named GaGa a "creative director." According to a p...

Lady GaGa Remixed by Latest YouTube Sensations [VIDEO] ... Lady GaGa Medley,” a perfect arrangement of the pop star’s radio hit “Poker Face” that’s already amassed more than 1.2 million views. The YouTube veterans have also covered the Glee version of “Don’t Stop Believing.” That video alone has upwards of 3.5 million views. Then there’s the a cappella rendition of a hodgepodge of Michael Jackson songs,...

Lady Gaga named Polaroid creative director, puts that liberal arts education to good use ... Lady Gaga, the newest creative director of Polaroid Imaging Products (insert your own Paparazzi joke here). Apparently the chanteuse will be working "behind the scenes" to develop "prototypes in the vein of fashion / technology / photography innovation." We just hope the Haus of Gaga has learned a thing or two after that Monster debacle a few mo...

CES: From Lady Gaga to Punky Brewster [Voices] ... Twitterverse is Lady Gaga. The pop star has her own line of headphones, but she’ll be in Las Vegas with Polaroid to talk about a new line of imaging products in what is likely to be a packed press conference. Reality television will be represented, with “Real Housewives of New York” star Jill Zarin at fellow photo company Kodak’s (EK) booth. Sol...

Das Lady Gaga-Prinzip für Marken ... hielt ich Lady Gaga für eine singende Perücke, die vor allem dazu dient, die Knallpresse und Boulevardformate von “Brisant” bis “Explosiv” zu füllen. Dann aber hörte ich erstmals Bad Romance und stellte erstens fest, dass ich - musikalisch gesehen - alt werde, das Produkt, die Musik also, gar nicht mal schlecht produziert ist und das künstleri...

Lady Gaga Barbie Dolls ... of custom Lady Gaga Barbie dolls and they are awesome.

How Social Media is Changing the 2010 Grammys...was for Lady Gaga, who has an extremely active social media following, check it out: After less than three weeks it has gathered more than 1.1 million views and is currently the 19th most viewed video in the music category for the month of January on YouTube. At this point, most major music artists are embracing social media to some ...
Video:

Nirvana + Lady GaGa = Epic Mashup [VIDEO] ... Lady GaGa has been a little… shall we say, overplayed this year (being Last.fm’s official Fame Monster as well as one of Twitter’s most influential topics of 2009). Still, this vid is worth a serious look. It almost makes “Poker Face” seem semi-fresh. And if you’re so inclined, you can click here for even more masterful mashups from 2009:

Und hier seht Ihr die Lady bevor sie Gaga wurde:

Ist dies nun die Madonna des neuen Jahrtausends? Ist sie die ideale Verkörperung einer optimal-obsessiven lebenslangen Personal Life Cycle Vermarktung? Oder nur ein kurzer Hype?

Wenn man ihre Wandlungsfähigkeit sieht, verbunden mit ihrem Marketing-Talent, stellt sie zumindest schon Paris Hilton in den Schatten. Sie scheint zudem weniger angreifbar, weil sie einfach weniger Angriffsfläche bietet. Und scheint dafür mehr Projektionsfläche zu bieten. Vor allem aber das Potential, sich chamäleon-artig weiterzuentwickeln, neu zu erfinden.

Stehen wir mit dem einen Fuße schon im Age of Gaga? Marken und Unternehmen sollten spätestens jetzt beginnen, darüber nachzudenken.

UPDATE

29. Januar

23:35 Uhr > "National Lady Gaga Day Draws 100,000+ on Facebook", mashable.