David Wieden: Human Brands, Honest Passion, Good Storytellers, Just Move Me!

Via Anthony Kalamut.

One might think, what the heck is he talking about, but he is just going back to the roots of all this communication, advertising, and marketing: the plain truth, the simplicity, and elegance of it - from an ad guy's perspective.

There is no secret sauce. No art, no rocket science. Just intuition, experience, and common sense.

We do not want to hear that, because this shows our short-comings as brands, brand managers, and agencies. We have to learn to reduce to the max in advertising again: The product, passion, storytelling, delivery.