Service Innovation: Learning from NY Taxis

"Starting this Friday, taxis in New York will start offering "group rides." Between the hours of 6 a.m. and 10 a.m. part of the fleet will run from a predetermined pick-up location to a predetermined drop-off spot. If you're traveling along one of these routes you can hop in with strangers and pay a low, flat fare.

The city's Taxi and Limousine Commission chief Matt Daus explains the rationale:

"The concept really boils down to: Take less money out of passengers' pockets, put more money in drivers' pockets, put less pollution in the air and give passengers more transportation options."

Via good.is.

Take Away:

Think about the possibilities for your brand or business:

How could you help your customers to save money by standardizing some features? How could you make more money by asking less from the individual? Without lowering your service or product performance?

Which 'group rides' could you offer to your consumers? Six packs for tooth paste? Weekly delivery of yoghurt? Monthly subscription of salad, pasta, and sauce?
Car poolings at your local car dealer's? Convertible in summer, SUV in winter times? Car dealers organizing limousine or school bus services for the neighbourhood?

Get some game-changing ideas yourself over the weekend!

Create Values for the Individual, Add Value to the Corporation!