Never Forget: Not Brands, but Consumers Decide What Brands Stand for Today!

Via thefuturebuzz.

"I understand Bing is trying to target techies, geeks, early adopters & “super-nerds” (whatever they mean by that last one). Except advertising isn’t the way to reach this crowd. It never was. The reason Google owns this audience is simple – Google deserves them.  They deserve them through a remarkable product, through a focus on experimenting, delivering a high quality experience, market innovation and creativity. And then sharing those stories in a compelling, real way. Not because they proclaimed themselves “the official” search engine of the audience. Official? According to who? In this case, themselves."

Addendum

"Let's Be Honest: Microsoft's Mobile Business Is A Fantasy", Silicon Alley Insider.