Business Innovation: Collaborative Consumption - by Rachel Botsman

Via David Gillespie. More at Collaborative Consumption.

Collaborative Consumption is a great example about human's new individuality, independence, and impatience - and their consequences concerning brands, consumption itself, retail, and corporations!

What will Collaborative Consumption mean for your brand? To assess this in more detail, below please find a Video of Rachel speaking at TEDxSidney: