Business Innovation: Agencies - Still Singing the Same Old Tunes

Most agencies are still great at making themselves redundant - just by staying the way they are, singing the same old songs of reach, thinking the same old thoughts of mass monologue.

Just a few quotes from mashable (hat tip to David for the link):

"Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this." ...

"T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos." ...

"There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out." ...

"Remember that having a great product is key." ...

"Remember that you can do more with less when you have a good idea and a strong plan for execution." ...

"Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity." ...

Don't think I have to comment on that, or? But can you imagine how many agencies are still reluctant to '... giving the right opportunity'? They all still think they can manage change by themselves. But:

Chart taken from lead/marke presentation.