Please inhale the following without putting it into an overly greenish corner. This will be the road ahead for every sustainably successful venture now and in future.
Please imagine what every single word implies for your company, your product and brand, your culture, leadership, and vision!
Matt Mattila from the Rocky Mountain Institute:
"Imagine a world, a few short generations hence, where spacious, peppy, ultra-safe, 120- to 200-mpg cars whisper through revitalized cities and towns, convivial suburbs, and fertile, prosperous countryside, burning no oil and emitting pure drinking water—or nothing; where sprawl is no longer mandated or subsidized, so stronger families eat better food on front porches and more kids play in thriving neighborhoods; where new buildings and plugged-in parked cars produce enough surplus energy to power the now-efficient old buildings; and where buildings make people healthier, happier, and more productive, creating delight when entered, serenity when occupied, and regret when departed."