Dear Brands, Brand Managers and CEOs: The Status Quo is Not Working!

The below is no rocket science. It is just about optimizing the daily interactions of your consumers with your brand or corporation, just about optimizing your product. Dear Deutsche Bahn, airlines, telecoms, dear service providers all over the planet, dear music and publishing industries, dear energy and car industries:

"It should be apparent to you by now that the status quo is not working. Your new imperative is to assess and appeal to your customers' feelings . . . period. Feelings are the basis for all profit generating consumption in a market at the mercy of customer choice. Focus on feelings, especially the subtle ones that customers themselves cannot articulate.

What are feelings, anyway? Let's keep it simple. "Feelings" refers to a very specific quality: pleasantness, unpleasantness, or neutrality in an experience. Pleasant feelings - ease of use, excitement, fun, reward, increased self-esteem, etc. - habitually condition desire. Unpleasant feelings - pain, effort required, decreased self-esteem, etc. - condition aversion. And neutral feelings condition forgetfulness.

Given this definition, the purpose of every business in an oversupplied market should be to increase customers' pleasant feelings while minimizing their unpleasant ones. This goal should be systematically applied to every interaction a customer has with a product, a company, its outlets, platforms, communication, or representatives. A comprehensive feelings analysis should be applied to every business process - to your brand!"

Please read Tom's A Marketplace Theory of Everything!