Intuition - common leadership sense says - is a good thing, if handled properly. In terms of social media I recommend to not fall in love with your intuition too easily. You might fall prey to some true misconceptions, misjudgments, and mistakes.
Intuition is defined as a blend of expertise, experience and common sense.
Being honest to yourself: what would your answer be like, if I asked you about those three in terms of social media? What would your bosses', co-workers', and colleagues' answer be? Do they know? Your agencies?
Do you have the expertise to talk about, plan, even pursue social media? For yourself? Your brand? Your corporation?
Do you have the experience to cope with the daily business of dialogue? At forums, platforms, with fans, lovers, and haters? Do you think you have the experience to handle a PR-related crisis? A true social media shitstorm?
Do you know your friends and foes outside your cubic comfort zone? Would you bet your life on it?
Do you have the expertise and experience to really know what works? Think about the time you spent with traditional media and the time you spent with social media?
Think about still calling it social media instead of Social Networking! Think about your definition of Social Networking. You are still pursuing monologues, you are still campaigning.
You are still counting your brand's followers, facebook fans, and reach's percentages. You are still prioritizing quantities, instead of quality. Masses instead of influencers. You are still thinking about cost per message and cost per contact.
Do you think you could apply common sense to any recommendation given to you by your co-workers, colleagues, and agencies? Because you 'live' the web, live 2.0, live Social Networking?
How often have you been right about Social Networking topics? How often did you blend your traditional media bias with social media? How often have you been right about social media companies?
Can you intuitively feel that: Social Networking is a tool to talk, a means to learn, a way to communicate, to inspire feedback and involvement. It fosters advocacy, creativity, and innovation. It empowers the customer. It maximizes human's new individuality, independence, and impatience.
Social Networking clearly impacts your marketing's and corporation's thought processes and organizational structure. Social Networking disrupts your world. Nothing will be like it has been before.
We all still don't know, what the web or Social Networking really is capable of. We don't know, where we can take it to - and vice versa.
Social Networking will change our societies, democracies, our whole civilization. Social Networking will change us like we never would have guessed before.
Now, tell me about your intuition, your expertise, your experience, your common sense and good judgment.
Addendum
Jan, 12th > Nico's post (German) Auch in 2011: digitale Hilflosigkeit is a perfect match to the above.
