Innovation: Preserve's Success Story of 100%Recycled Plastic Products

"At a moment when making cheap consumer goods in the United States seems to be a nostalgic memory, Eric Hudson and his 12-person team at Preserve are doing the improbable.

From $15 cutting boards to $2 cereal bowls to $3 toothbrushes, every product in Preserve’s catalog is made in the United States. And everything is made of 100 percent recycled plastic, from sources like yogurt cups, clothes hangers, and water filters.

Over the past few years, Preserve’s products have found a place on the shelves of major retailers such as Target and Whole Foods Market.

Another interesting wrinkle: Any item the company sells can be mailed back to Preserve when you’re done with it, and the plastic will be reused in new products. Preserve’s toothbrushes even come packaged with a postage-paid envelope."

Read the whole story at Bostonbusiness. Via @johnmaeda.