Dear Automobile Managers: Drop the Auto, Innovate Mobility!

After 'donating', my dear automobile managers, 5 billion Euro to you a few years ago, and you changing nothing in your thinking, strategies, and behaviour, it is about time to finally act.

Even if you reached your all-time highs, and you might think you managed the crisis and you are stronger than ever: people do not buy great cars from you, they just buy the best car they can find - but all are not really great.

They all are more or less average (or even less). They all do not answer the coming challenges of climate change, air pollution, traffic congestion in the world's metropolises.

They all do not deliver satisfying answers to human's new individuality, independence, and impatience.

Satisfying answers you might be able to deliver when dropping the old car dogmata and adapting to the new mobility paradigms.

You will have to think about new infrastructures amalgamating public transportation, (motor) bikes, green cars, mixed ownership and sharing strategies, and the end of the combustion engine.

Stop trying to evolutionize the old auto business model, revolutionize it! Give birth to a new age of mobility! Develop a vision of mobility, instead of new gadgets for your old wines.