Truth lies in the detail. Have a look at that screen grab (sorry for the poor quality) I stumbled upon at The Next Web:
Quite astonishing that they got 1 million plus subscribers via eMail, or? Especially at a site called 'The Next Web'.
But I like that. Some great offerings from other sites I still get via eMail, too, because their twitter account is redundant or chatting or too quiet.
At The Next Web I like their weekly or daily wrap-up.
There are still many opportunities where eMail may deliver additional value to your clients, subscribers, fans. You should think about that, too.
You should lead your people by following them. Add value to their comfort zone. It pays. Enjoy!




