Once in a while you stumble upon another Apple. There will for some years be no other Steve Jobs - but there are some Apples out there.
Harley Davidson is one of them - even if you did not see them as such in the first place. But ask just one Harley fan!
"In my mind, there is no other brand that better epitomizes the American spirit of Independence, ingenuity, and perseverance than Harley-Davidson. Hands-down. The cultural impact they’ve had on America (and around the world) is undeniable and evident all around us. ...
My mind immediately races back to the early days and the numerous innovations H-D had on franchising and branding. The following success of their notorious and ballsy “Wrecking Crew” racing team (that risked life & limb for victory on hostile dirt tracks and battered, oil-soaked wooden board tracks with dubious, improvised safety gear) further cemented Harley as the one to follow." ...
"... they bought a Harley-Davidson because they yearned for an intense, physical experience of freedom and speed that only a Harley could give them. A lot of those same servicemen who fell between the cracks of what society or themselves deemed “normal” formed the first motorcycle clubs that would inspire Hollywood films, fashion, music, art and attitude to this day.
And yes, 1969′s Easy Rider which became the iconic counter-culture biker film that drove the chopper / Harley customization craze for decades to come, and created a look and lifestyle that many would influence for generations to come.
Hell, my stepdad was nicknamed “Hopper” after his character “Billy” in the film because of his dark looks, and that suede vest with fringe that would whip in the wind as he roared down the road on his ’79 Low Rider. Two things he impressed upon me - never ride a Sportster(chick bike), and never use your electric start (for pussies).
The point is, Harley-Davidson and those who ride them are a breed apart.
There is a profound connection between man and machine that is beyond words.
It’s more than a motorcycle - a Harley has a soul. A mighty soul born in a crude wooden shed over 100 years ago."
Image and quote via The Selvedge Yard.
Read the full post there.
Make your product and brand a Harley or Apple, too!