lead/marke | ralf schwartz

[L/M NET] Tim Kastelle > You Have a Choice - Act!

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

 

There are plenty of excuses for not innovating – for not taking steps to change things. However, if you see a way to make things better and you don’t do anything, then you’re letting your situation control you. If you’re dissatisfied with the situation, you have to change the way you act.

Here is the way that Tom Peters puts it in a post from Innovation Excellence:

I believe there is one and only one source of innovation – pissed off people.

[L/M NET] Helge Tenno > The Carpenter

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

The Carpenter from Dimitris Ladopoulos on Vimeo.

Helge works as a Planner for SDG, helping brands and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the arenas and inside the interfaces where they connect with them. Twitter: @congbo

Steve Jobs: "Products, not the Profits"

"[T]he products, not the profits, were the motivation. ... It's a subtle difference, but it ends up meaning everything." - Steve Jobs

Via.

[L/M NET] Tom Fishburne > 8 Types of Leader

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

 

@TheThirdClub - or: To All the Brave Entrepreneurial Wo/Men: Creativity & Innovation Desperately Need You!

(Note: This is a cross post with my distinctive leadership blog)

We just founded The Third Club!
Get to know more about it here (ya, it's German).

(Polaroid by Douglas Wilson > available here) 

At the moment we are 12 brave wo/men - but want to allure all brave wo/men out there! Just to give you a very small hint on what we are talking about please inhale the following list.

(Yeah, I know, some 20.000+ great people are not on that list.
But you do know: there is no definitive list of great people.)

This is not about names. The personalities beyond them will give you a pretty good picture what I am talking about. They are the wild-card characters of entrepreneurial personalities and spirit, of motivation, engagement, and dedication I would love to see @TheThirdClub:

[L/M NET] Helge Tenno > The Game Changer: Presence & Proof

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

 

What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can do. But what happens when marketing changes?

Traditional advertising and design has one goal: to deliver a promise, either based on what the consumer wants to become, or what the brand wants to become. All traditional marketing, advertising and design is built around this core idea: the transmission of an idea from a sender to a receiver. Inside this mindset digital offers some abilities that are new, and speeds up some abilities that are old. But in essence digital is nothing more than a technological option – a choice between newspaper, billboard, TV, radio or internet ++.

Harley Davidson - The Other Apple

Once in a while you stumble upon another Apple. There will for some years be no other Steve Jobs - but there are some Apples out there.

Harley Davidson is one of them - even if you did not see them as such in the first place. But ask just one Harley fan!

[L/M NET] Adrian Ho > Think(ing) Different.

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

I have a long history with computers. I got a Sinclair Z81 for my birthday one year and the 16K ram pack for my birthday the next. I did maths and computer science at college where we learned Pascal on Vax mini computers. My history with computers became intertwined with my history as a planner when in 1992,  I started working on my first account: AST Research, a now defunct PC manufacturer and shortly afterwards Sun Microsystems, a now defunct workstation/server manufacturer.

In 1996,I started working on Microsoft and the next year Steve Jobs returned to Apple. By then, Apple had ceased to be relevant – our sights were set on companies like Netscape, Sun and Oracle. Along with most others I assumed that it would be too little, too late. And when the “Think Different” advertising launched, my assumption was confirmed.

I remember asking my colleagues, “How can an ad about what you are, a thing that everyone already knows, change what you think about a company?”

In fact, I don’t think it did. It was everything that came after that changed how we think about that ad.

And for me, it was everything that came after that changed how I think about computers, about technology, about advertising and about marketing.

Goodbye Steve.

(ralf says: "Stay Hungry. Stay Foolish." RIP Steve.)

Adrian is founding partner of Zeus Jones a branding company believing actions speak louder than words and that modern brands are defined by what they do not what they say. He speaks (and writes) regularly about non-communications based models for marketing & branding. Twitter: @adrianho

CHRIS DIXON: LESSONS LEARNED AS INVESTOR AND ENTREPRENEUR

"1. If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough
... 

"2. Don’t climb the wrong hill
..."

"3. The next big thing will start out looking like a toy
..." 

"4. Predicting the future of the Internet is easy: anything it hasn’t yet dramatically transformed, it will.
..."

"So my advice is:
1) get rejected more
2) climb the right hill
3) create an amazing toy
4) grow that toy into something big that transforms an important industry"

Via youmightfindyourself.

"Jobs taught his entire organization to play in the span of product generations rather than product introductions"

"Jobs is ahead of his time in other ways too: He has taught his entire organization to play in the span of product generations rather than product introductions.

Apple designers say that now, each design they create has to be presented alongside a mock-up of how that design might evolve in the second or third generation.

That should ensure Apple’s continued success for a long time, aided, of course, by the tremendous momentum that Jobs’s leadership has provided the company."

Via.

"Stay Hungry. Stay Foolish." RIP Steve.

 

 

 

 

Stay Hungry. Stay Foolish.

Steve Jobs
1955-2011 

 

 

 

 

 

 

"The people
who are crazy enough to think
they can change the world,
are the ones who do."

Think Different, via CTurlington.

 

Innovation: Must-See > iPad Game that Uses Physical Objects on Top of iPad

"Today Disney announced a new iPad game that uses physical objects on top of an iPad. How does it work? Well, here I visit the inventor, Etienne Mineur, who shows me how it works. More on the Disney game here.

There's something deeper here, though. Etienne is an inventor who comes up with simple solutions to interesting problems and here you get some insights into his mind.

This video was made at the LIFT conference in Geneva, Switzerland, on February 3 of this year." - Scobelizer

 
Via Helge Tenno, Member of LM/NET.

Play: A Great Game for @Nico: LEGO® Life of George

Via Helge Tenno, Member of LM/NET.

Innovation: Scan Toaster Prints Text, Photos From the Internet

Via applearts.

"Scan Toaster printer concept by designer Sung Bae Chang. Details are scarce, but we do know that it connects to the internet via USB and is capable of printing images or text on bread using some sort of flexible module unit heated by wire."

Via Gizmodo.