"Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?
The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat ..."
Via.
Here are the results in a neat infographic. Have a look at the numbers BEFORE you plan your next 'big thing'.
And please have a look at the bottom comparison, too: Office Holiday Parties. Enjoy!
