In case you ever wondered, like me in this post at (German) werbeblogger, why a Hamburger looks so damn rotten in reality vs the advertising, here you get an answer.
And of course you know how it all happens - but this is an official McDonald's Video/Ad!
Can you imagine a German McDonald's being that transparent?
Could make some sense during these days of social networking, or? Getting 3.5 million views in 3 days!?
Behind the scenes at a McDonald's photo shoot with the Canadian marketing director Hope Bagozzi: