Here you find the 10 User Experience (UX) mistakes startups (and of course many many established companies) make - and how to avoid them.
"Smart companies are now placing customer value at the heart of their organisation by developing a company-wide experience strategy – one that crosses UX, branding and marketing, with the goal of creating a uniform experience for customers across all ‘touch points’ of their company. ...
1. Great experience, wrong product
... Build the right product before the perfect one
2. Doing it too late (and half-heartedly)
... Involve UX early in the process
3. No clear value proposition
... Have a clear value proposition
4. Lack of focus
... Focus, focus, focus
5. Not enough observation in the wild
... Test and refine with real users
6. Forms from hell
... Make forms fun
7. Letting developers write copy
... Microcopy is your friend
8. No story, no personality
... Develop a personality
9. Technology as a barrier
... Make technology human
10. Launching to soon (or too late)
... Ship it (and start learning)"