Here you find the 10 User Experience (UX) mistakes startups (and of course many many established companies) make - and how to avoid them.
"Smart companies are now placing customer value at the heart of their organisation by developing a company-wide experience strategy – one that crosses UX, branding and marketing, with the goal of creating a uniform experience for customers across all ‘touch points’ of their company. ...
1. Great experience, wrong product
... Build the right product before the perfect one2. Doing it too late (and half-heartedly)
... Involve UX early in the process3. No clear value proposition
... Have a clear value proposition4. Lack of focus
... Focus, focus, focus5. Not enough observation in the wild
... Test and refine with real users6. Forms from hell
... Make forms fun7. Letting developers write copy
... Microcopy is your friend8. No story, no personality
... Develop a personality9. Technology as a barrier
... Make technology human10. Launching to soon (or too late)
... Ship it (and start learning)"
Please read the full post, eg. for great examples, at netmagazine.



