lead/marke | ralf schwartz

[L/M NET] Anthony Kalamut > "Did Twitter and Tumblr Kill My Blog?"

(L/M NET: the blogged experience & expertise of some of the best minds in Innovation, Brand Engagement, Communication Agility:
Tom - Tim - Konstantin - Helge - Drew - Charles - Anthony - Adrian)

 

Something just became very apparent and now I realized a few things...

• I have neglect my blog for my massive love of Twitter
• I fell in equal love with Tumblr
• I still love advertising
• I want to know everything about everything
• This list could be endless

But what happened?

Over the past few months I have had some amazing things happen. New projects, meet some amazing new people and appeared on some pretty strange stages (the ass grab with Gary Vaynerchuk at the Art of Marketing Toronto may be the highlight), but even with these new projects and events it became harder to blog.

I was hardly bored because I was challenging myself; I was determined to understand the power of Twitter and Tumblr and all things under the Social Media sun, all making writting new blog posts that were worth reading harder. It all became very simple putting down in 140 characters or a simple "post to Tumblr" link.

And now I looked at my old friend the "A View From An AdGuy" blog and relize that I have posted so little new content or details of these new opportunities.

So did Twitter and Tumblr kill my blog? Hardly, on my blog there is still a great resource of wonderful content archived there. Information for young AdLanders to get inside the thinking needed to be a better/smarter creative, to become portfolio ready and access to information that will remain of value.
What did I learn about Twitter and Tumblr?

• Twitter gave me "instant" access to a new frontier of smart people and information.
• Tumblr gave me a new way to post "Thing of Interest" instantly... with or without comment.
• New opportunities to "curate" content and indights about advertising, marketing and communication.
• In 8 short months I went from a handful of followers to over 4,300.
• I had the privileged of being named 2011 winner of The Shorty Award for Advertising Education.
• Joined in on a group of highly active and intelligent folks in a pair of Twitter "tribes" called #usguys and #MMchat.
• Attended the Wharton School of Business "Future of Advertising" Think Tank in New York by invitation only and because of being of my Twitter presence.

So is my blog dead. Far from it.

Will it grow?

I hope so.

I back.

Cleaning up some dead links. Re-post and update older content.

Maybe even give you a few updates about the great things that have happened over the past few months.

Thanks for your support, interest and mostly time for having interest in what I am thinking.

(ralf says: Good to have you here, Anthony!)

Anthony is a Professor of Creative Advertising at Seneca College@York University in Toronto. As former award winning Creative Director his passion is now focused on nurturing and motivating new young talent on strategic planning & creative concept development of advertising. Twitter: @southsideadguy

lead/marke NET: Anthony Kalamut > "Alex Bogusky Resigns at CP+B"

Note: We desperately lack such personalities in Advertising Germany! Please enjoy the following appraisal of Alex by Prof. Anthony!
(lead/marke NET proudly features Anthony's inspiring posts on a regular basis.)

He was known as employee number 16 in early 1989.
He became Creative Director of the agency five years later.
He was named a partner in 1997.
He became Co-Chairman of Crispin Porter + Bogusky in January 2008.
He charted his own future as Chief Creative Insurgent at MDC in early 2010.

Then suddenly, Dr. Alexander M. Bogusky resigned. He resigned from his MDC post and maybe advertising life altogether.

I have had the privilege to meet, chat and exchange ideas with Alex and with each encounter I left feeling smarter, more passionate and humbled, fueled to bring more to my students and to what I love to do. I met Alex for first time during Advertising Week in New York City in the fall of 2007. Since then he has been a mentor, inspiration and friend.

THIS IS NOT AN OBITUARY

Under his and Chuck Porter's direction, the CP+B has grown to over 900+ passionate minds. In Boulder, in Miami, and along with CP+B Europe in Sweden, he and CP+B have become the world’s most awarded agency in history including being named Agency of the Decade by Adweek and Alex being name "Creative Director of The Decade” in one of the most tumultuous times in advertising history. This growth and success showed no signs of stopping - as recent as last week CP+B was named Interactive Agency of the Year at the Cannes Advertising Festival and winning the Titanium Grand Prix for Best Buy Twelpforce.

The "great work" and "awards" earned him many honors, but it also brought some unusual attention along the way. There were fake Facebook pages, fake Twitter accounts and even a curmudgeon who would retweet any reference to @bogusky as "Bogusky Garbage" devoted to him. From time to time many blogs writers gave "play-by-play of his every move. Some would ask, not always kidding, “What would Alex do?” There was even fake merchandise created from decorative "plates" and "WWABD" (What Would Alex Bogusky Do) bracelets.

During his career Alex has been profiled in almost every industry publication from Communication Arts, Adweek, Adage, Business 2.0, Fast Company and Business Week. His work and thinking has has been featured in main stream media such as The New York Times, The Wall Street Journal, USA Today, Newsweek, and TIME, as well as countless appearances on national television and radio. Two honors placed upon to Alex that defined his career, but his personality where his 2002 induction into the American Advertising Federation’s Hall of Achievement and the highest of honors for an Art Director, induction into the Art Directors Club Hall of Fame. Pretty cool for guy who really wasn't sure this crazy business was in his cards. He remains humbled by all of this.

I asked him to offer my students some insights on the ADC honor, some advice to help them in their careers. His response to me remains and defines what makes Alex an inspiration to me: ...

... please - for once, due to the post's length - continue reading at Anthony's blog.

Anthony is a Professor of Creative Advertising at Seneca College@York University in Toronto. As former award winning Creative Director his passion is now focused on nurturing and motivating new young talent on strategic planning & creative concept development of advertising. @southsideadguy

Addendum

Please also read: "Finishing the story" by Alex Bogusky himself.

lead/marke NET: Anthony Kalamut > Don't miss Sally Hogshead on Jägermeister

Note: Find out why Jägermeister is such a success, even if just a few like the taste of it (says Sally). As Jägermeister is a German Heimspiel (home match) I slightly changed the original headline "The Genius That is Sally Hogshead". Enjoy!
(lead/marke NET proudly features Anthony's inspiring posts on a regular basis.)

If you missed Sally Hogshead back in early March during The Art of Marketing Toronto that's okay because there are two opportunities to hear her "genius".

The easiest depending from where on the globe you are reading this from is through this video that was recently posted by Sally.  The only thing missing is a "LOVE" button rather then the traditional "LIKE" button.

You will watch her captivate the crowd of over 1,500 advertising, marketing and PR practitioners. She speaks of the origins for her brilliant new book "Fascinate" and the "Seven Triggers", and on to sharing "Jägermeister" shots with an actual "Jägermeister" virgin.

The other way to catch Sally is on June 14th in Calgary at the Epcor Center where she will speak again at The Art of Marketing West. This is a "not to be missed" conference for anyone living and breathing in the MarComm industries.

I really love Sally and her overall energy. She is brilliant, inspiring and most importantly FASCINATING!!!

Enjoy! I am sure you will see the genius of Sally Hogshead.

Sally Hogshead - The Art of Marketing March 3rd, 2010 Toronto

Anthony is a Professor of Creative Advertising at Seneca College@York University in Toronto. As former award winning Creative Director his passion is now focused on nurturing and motivating new young talent on strategic planning & creative concept development of advertising. @southsideadguy