Let's innovate! - how often did I hear that in my consultancy. We all talk, we all brainstorm, we all are engaged, motivated, committed - till lunch.
- We talk about that after lunch.
- Lunch? Why have lunch? We want to change the world.
- Of course, but after lunch. No revolution with an empty tummy.
After lunch.
- I need a break. No revolution with a full tummy. Just have to check my eMails. Oh, a client called, I have to call her back. Let's meet tomorrow again. Maybe next week. Let us sleep on it.
- But ... we wanted to disrupt the industry.
- Yeah, we do that later. I have business to do. Daily business, y' know.
- Then let us meet during lunch time. You have to eat, or? We can talk.
- Yes, but my daily business tires me down, I have to relax, think about something nice, challenging, rewarding, the future, ...
- Yes, let's do innovation, disruption, breakthroughs!
- Lunch, is my comfort zone. That is sacred ground. I will call you on that innovation and disruption thing. It will be great, we will do it right after getting rid of that daily stuff ...
...
You want to disrupt industries, but you cannot disrupt lunch? You have a long way to go. You want to disrupt industries, but you do not want to disrupt your own comfort zone?
That industry is your comfort zone! Think about that.
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