This is a good introductory documentary to Nikola Tesla who like other great scientific luminaries was tapping into the spirit world on the side. Tesla had voices and visions just like Francis Bacon and let's not forget that Descartes had an angel talk to him about the way to understanding was through maths and measurement and that Crick discovered DNA's twin helix structure on acid. That's not a story materialist science likes to remember as there's nothing empirical about channelling the spirit of St. Germain for good ideas.
I take heart that Google celebrated Tesla's birthday a while back because it was the largest nod to date with respect to the suppressed technology that the big names have held back from us for reasons of cattle hearding wealth extraction and to keep us in perpetul conflict over a limited resource that is caveman technology compared to what has and can be invented. (I am coming over to the abiotic theory of oil though. Fossil fuel doesn't stand up to interrogation the more I think about it).
Google aren't big enough to take on Govcorp quite yet, though that day is fast approaching as free energy is pretty much a leitmotif of the universe. Look at the constant expansion, the electromagnetic spectrum, zero point energy, vacuum energy and the light the light the light that is inexplicably in constant creation. The documentary is worth watching just to understand what a total weasel Thomas Edison was and how history has portrayed him as a hero as that's how capitalism works. It elevates the most profitable. Not the cleverest or the most free. Word.
(ralf says: And we all hope that in these times of the web, and people's new individuality, independence, and impatience inventors and innovators do not fall prey to the establishment as easy as in past times.
Fight for your disruptive ideas, publish them, discuss them, collect a community and likewise thinkers around you - in your department, company, organziation, and - of course - freelance life.)
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. Twitter: @charlesfrith
Anybody who has an understanding of how capitalism works should appreciate that by necessity of greed and existing infrastructure investment the plutocrats at the top have no interest or incentive in removing our reliance on fossil fuels. Not only has free energy (zero point energy) technology been suppressed or purchased and shelved but there's the added beauty that we as a species are still prepared to go to war for fossil energy with the main stream media cheering us on to slaughter in odd countries like Libya that we never gave a fuck about before.
I've done enough investigation of the UFO question to know that we're at a crucial point in conciousness awareness to say the very least. I've noticed as a planner of the old-school "future-oriented" variety that there isn't a shred of branding evidence from any of the reversed tech that has been picked up, or from the thousands of contact reports on the subject. There is however use of symbology and sacred geometry if anybody wants to go a few rounds with me on the trandimensional and/or superluminal discussion points, but I do politely ask that you visit the Marko Rodin posts and Nassim Haramein videos before reaching a conclusion out of courtesy to me. I'm still not convinced that free energy impact on branding isn't a moot point based on some of my other ongoing learnings, but traditional branding is looking like toast. In any case busting your balls on a consumption model about to be skewered by front-end energy-abundance doesn't make much sense to me, so at least don't take it too seriously for the time being. Not if you're planning your future anyway. Here's Steven Greer M.D who started the whole disclosure project thing and who seems to grasp full well, that it's not the rubber stamp of reality that is most important to our species but the introduction of the most disruptive technology since the internet. And we all know what free and abundance did to the old advertising revenue model. Just add to capitalism and mix.
(ralf says: Have a look at Tim Kastelle > "The Biggest Innovation Challenge of All". We cannot go on as we did in the last 50-100 years. Even corporations will have to accept that, or they will - due to the new individuality, independence, and impatience of people everywhere around the world - become the biggest losers! Act now!)
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. Twitter: @charlesfrith
Note: Once again: You cannot talk about Twitter without actually using, living it yourself. ... Please enjoy! (L/M NET features Charles' inspiring posts on a regular basis.)
Twitter is a hyper contextual communicaton tool.
The number of different types of user experience is infinite (a big claim that I am prepared to stand by)
This means for example that the user experience of a person with 100 followers is not the same as 200 followers.
The next obvious context is the users preference for follow-back which is in itself a ratio.
Then there is the intent or purpose of use. Al Jazeera, Financial Times, BBC Podcasts are all monologue, but there are also power users that choose to mainly hold a monologue.
Which leads to the content of the 140 character limit. That in itself is almost impossible to describe.
So while this is a terrific post about the asymmetrical twitter experience the point is, that how people experience the service is really up to them. So get stuck in and define how you like to use it. It’s a remarkable evolutionary development in human communication on a par with the telegraph wire.
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. @charlesfrith
Note: Fresh words from Charles. Nothing more to add. Don't miss the 'over here' link below. ... Please enjoy! (L/M NET features Charles' inspiring posts on a regular basis.)
Thought provoking presentation by William Owen of Made by Many that references a withering attack on advertising over here that's worth having an opinion on unless keeping your head down and sucking on the FMCG teat till it runs dry is your game.
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. @charlesfrith
Sometimes marketeers may learn from artists. About the impact creation may have. About the impact good work may have. About the impact crafts may have. About the impact an idea may have.
Note: "Steve Jobes is the Henry Ford of our times" (Charles). Nothing more to say. Please
enjoy! (L/M NET features Charles' inspiring posts on a regular basis.)
I rarely blog about Steve Jobs and
Apple. I think the obsession with Apple in the United States and Kingdom
is symptomatic of an intellectual malaise that stretches from marketing
to politics. Deconstructing the yearning for a killer app it's not hard
to critique and conclude it as end-of-empire-futility. I mean, how can
we belch on about authenticity in brands when as far as I know most
advertising people couldn't care less about the supply chain details any
further than a POS shelf wobbler because surely it hasn't passed you by
that the newspapers harp on about productivity and the best selling
apps are all
games?
That doesn't mean I don't think
Steve Jobs is anything less than the Henry Ford of our times. I dislike
his editorial perspective which he's entitled to have and implement but
the bottom line is I've loved buying and using his products. I see the
MacBook Air as the Volkswagen
Karman of our age. It's so beautiful that I intend to buy a few so I
can use one for as long as I'm able to.
That doesn't mean I think an app
is going to save marketing. The malaise is too deep, the wilful
blindness too pathological, and apart from all that I don't think we're
in the business of the blockbuster any more. I think marketing doesn't
get it, that more 'one to one', is de facto less 'one to many'. This is
the why I fall asleep with gratuitous use of 'awesome' and 'cool' app
tweets. I mean really. Shut up already.
Any how: Steve did an hour and a
half interview which I felt should compensate for ever reading any more
tweet links about him for a couple of years at least and I was right.
It's a great chunk of what he's about along with some really great
revelations about his business. The one I most liked is that app usage
is overtaking search on his latest products. Which to me is obvious when
a traditional keyboard is not available as per iPhone and iPad. Quicker
to use a tool than finger dab the screen. This is interesting to me,
but y'all gotta get with the program that the killer app is the
operating system. The rest are tertiary ecosystem bricks, and one I
talked about in my quick
podcast over here.
I could mention that I didn't
really know about his lisp before, that someone ought to tell Steve that
the half mast jeans and 80's sneaker look is the least coolest thing he
does.I'd be pushing for Boot Cut, Rock & Republic denim
with some cowboy boots since keeping his weight up is not so easy now,
but the polo neck and frameless Lennon glasses work well with that.
These are inconsequential
matters. Even though I'm not a die hard fan boy gushing on the bulletin
boards I feel I've paid him a better compliment here than I've read
anywhere else and truth is you don't need to listen to me. Listen to
him. I heard him reply 'we're having fun' when someone asked him about
his business successes recently. Who else says that? Nobody right?
You can see that the most
trivial agenda item (though not ignorable) is the quarterly report. It
shows clearly, but in the final analysis of Apple, I need to remind you,
it's not about the technology, it's about the human and rest assured
advertising and marketing world: The malaise is inside us. There is no
app for that, though watching Steve the human being below is a start.
Henry Ford of our times. I think Oscar Wilde said that first.
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. (@charlesfrith)
Note: A slightly older post introduces Charles to the group of great people featured here. A post illuminating his spirit, I think. Please enjoy! (lead/marke NET proudly features Charles' inspiring posts on a regular basis.)
"Do you need a British accent to be a good planner?"
For fun I answered it. So this is a cut and paste job from last night though I'm even more pleased that I found a Carravagio to portray the drama.
The answer is no, but it helps. A better question would be why do British planners do so well? London is the home of planning so there's some heritage equity there. The accent has some Hollywood stereotypes. Villainous, Effete or Intellectual. All three help. Then there's the way the accent commands attention. I once read a script to a C Suite in Germany and the CEO said 'shit that sounds so much better in English'.
But the real value of a British accent. And this is my hypothesis after watching American Planners in action, is that we have a pattern of inadvertently telling the unpalatable truth. One only needs to say Should George Bush be up for war crimes? Do Corporations commit ecocide? Are sales the only benchmark for great advertising? and there's a collective bowel movement around the meeting table.
By the time the speccy Brit has shuffled out the room; maybe, just maybe, someone switched-on recognises it's not all about saying awesome all the time but about being a bit uncomfortable.
Eternal optimism does indeed rock. But rock throwing is eternal.
Ask David.
Fuck it. Ask Goliath.
Charles is a creative planner in the advertising business. He is based in Asia where he has worked for agencies as distant as Beijing and Singapore. He has a popular advertising blog in which he shares his day to day life and latest digital thinking. (@charlesfrith)
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