After reading this you will have understood why Pinterest will be a great success for all those boring superficial brands out there, trying to be cool.
Authentically, true cool brands are on tumblr!
"...well, girls like Pinterest.
Their homepage, which features the most popular posts, is the quickest way to communicate what the average North American seems to think “femininity” is. Remember how girls in high school would paper their lockers with pictures of heartthrobs, puppies in baskets, minidresses they wanted, red, fruity cocktails they’d like to get hammered on? Imagine looking in that locker, then being shoved in it and having the door slammed closed on you. That’s a visit to Pinterest.
And that’s why I find it so bleak. Here is a world devoid of science, of politics, of dark humour, of a social conscience. It’s a world where orgasms don’t exist but babies are everywhere. Where “you go, girl!” affirmations rub shoulders with Mountain Dew cupcakes. This domain is sort of like a girls-only clubhouse, but it’s not about expressing innermost desires, just surface desires—for hair, shoes, nail art, a boyfriend that exists in soft-focus black-and-white.
It’s not a subculture, either. It’s the same idea of femininity that the two biggest female entrepreneurs of the past decade—maybe ever—Martha and Oprah, made their fortune selling. And it infuriates me because it’s so damned archaic - Pinterest circa 1912 would be fundamentally the same." ...
"We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market," Puma boss Franz Koch told the German business magazine Wirtschaftswoche.
He explained that the company was working with partners on developing products on the principle of the "cradle-to-cradle" design. "It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres," said Koch, who has led the sports clothing company since July.
"In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria."
"The philosophy of the day was based upon the fact that the park is much more fun then the internet. “Instead of wasting our lives in front of our computers, we chose to waste our lives in the park“, Diesel stated. Digital is smart. Analog is stupid. Be stupid", writes viralblog:
"However, telling your audience to screw digital and become a fan of
analog while driving the traffic towards the offline event through
social (and asking to become a fan of the Facebook page for example) is a
nice paradox. I guess digital isn’t so stupid after all". Read more at viralblog.
Nachdem nun in den letzten Tagen mein Feed Reader überquoll mit Lady Gaga Links, ist es glaube ich an der Zeit, die Facetten der Lady hier mal ganz kurz zu reflektieren. Ein Streifzug durch meine Feeds der letzten Tage seit der CES:
CES Goes Gaga ... I arrived 45 minutes early for Polaroid’s CES event Thursday, only to
find 200 people already crowded into a press pen. The pop star’s music,
with lyrics such as “I love your psycho, your vertigo stareschtick,”
blared from the speakers (sadly, I know all the words).
While ...
13 Reflections from C.E.S. ... Lady GaGa rules. When in doubt, go for the celebrity. Sony turned to Taylor Swift and Monster and Polaroid turned to GaGa.
Of course there were plenty more "borrowed interest" celebs designed to
draw in delegates (ok, geeks) like a moth to a flame. Don't knock
it...it works. I ended up literally right next door to the Diva and got
some video foo...
The Rise of Digital Music & The Return of the Record ... Lady GaGa and Susan Boyle came out on top, signaling that pop culture trends (and Internet sensations) really do drive sales. In addition to the
burgeoning digital music market, record sales increased this past year
as well - 33 percent. That’s 2.5 million records taken home by vinyl
enthusiasts. But here’s the cool part: Two out of every thr...
Polaroid announces new OneStep film and instant digital cameras, some branded LCD TVs ... tenacity of Lady Gaga,
we expect that any day now she'll be the president of PLR IP
Holdings within the week. Until that fateful day when Polaroid becomes
the Haus of Gaga, it looks like the
company will be keeping busy by continuing to slap its name on consumer
electronics. Probably the coolest of the lot is the PIC 1000, the
future-retro...
CES 2010: Let The Show Floor Streaming Begin ... Lady Gaga,
something about becoming some sort of bigwig at Polaroid. I know! What
will she do next? I'm thinking Ponzi scheme. So we're streaming that
live right now, and then we're live from the show floor for the rest of
the day.
Also: if you missed last night's Digital Experience broadcast, check it
out here. We saw a ton of pr...
Lady Gaga Named Creative Director at Polaroid ... partnership with Lady Gaga,
naming her their Creative Director of specialty products. The
multi-year union of the iconic brand with one of today's fastest rising
and fashion forward stars seemed like a good move for Polaroid, noting
what a close relationship Gaga has with her ...
Nicht über Lady Gaga, aber sehr interessant: Digital Drives UK Music Sales To 10-Year High, But Look Deeper ... 2009 Official Charts Company figures from the BPI show unit sales 15
percent up from 2008 to a decade high of 281.6 million, spurred by
digital singles… - Digital resurrected the singles market in 2004. Virtually all of the
152.7 million singles sales were digital last year (98 percent, or
149.7...
Lady GaGa Is Taking Over the World, One Business Venture at a Time ... Lady GaGa already has five #1 singles, two #1 albums, a brand-new comic book
deal, and the most talked-about wardrobe (mal)functions this side of
the Superbowl XXXVIII halftime show. But what she really wants to do is
design.Taking a cue from Nikon's partnership with Ashton Kutcher,
Polaroid has named GaGa a "creative director." According to a p...
Lady GaGa Remixed by Latest YouTube Sensations [VIDEO] ... Lady GaGa
Medley,” a perfect arrangement of the pop star’s radio hit “Poker Face”
that’s already amassed more than 1.2 million views.
The YouTube veterans have also covered the Glee version of “Don’t Stop
Believing.” That video alone has upwards of 3.5 million views. Then
there’s the a cappella rendition of a hodgepodge of Michael Jackson
songs,...
Lady Gaga named Polaroid creative director, puts that liberal arts education to good use ... Lady Gaga, the newest creative director of Polaroid Imaging Products (insert your
own Paparazzi joke here). Apparently the chanteuse will be working
"behind the scenes" to develop "prototypes in the vein of fashion /
technology / photography innovation." We just hope the Haus of Gaga has learned a thing or two after that Monster debacle a few mo...
CES: From Lady Gaga to Punky Brewster [Voices] ... Twitterverse is Lady Gaga.
The pop star has her own line of headphones, but she’ll be in Las Vegas
with Polaroid to talk about a new line of imaging products in what is
likely to be a packed press conference.
Reality television will be represented, with “Real Housewives of New
York” star Jill Zarin at fellow photo company Kodak’s (EK) booth.
Sol...
Das Lady Gaga-Prinzip für Marken ... hielt ich Lady Gaga für eine singende Perücke, die vor allem dazu dient, die Knallpresse
und Boulevardformate von “Brisant” bis “Explosiv” zu füllen. Dann aber
hörte ich erstmals Bad Romance und stellte erstens fest, dass ich -
musikalisch gesehen - alt werde, das Produkt, die Musik also, gar nicht
mal schlecht produziert ist und das künstleri...
How Social Media is Changing the 2010 Grammys...was for Lady Gaga, who has an extremely active social media following, check it out: After less than three weeks it has gathered more than 1.1 million views and is currently the 19th most viewed video in the music category for the month of January on YouTube. At this point, most major music artists are embracing social media to some ... Video:
Nirvana + Lady GaGa = Epic Mashup [VIDEO] ... Lady GaGa has been a little… shall we say, overplayed this year (being Last.fm’s official Fame Monster as well as one of Twitter’s most influential
topics of 2009). Still, this vid is worth a serious look. It almost
makes “Poker Face” seem semi-fresh. And if you’re so inclined, you can click here for even more masterful mashups from 2009:
Und hier seht Ihr die Lady bevor sie Gaga wurde:
Ist dies nun die Madonna des neuen Jahrtausends? Ist sie die ideale Verkörperung einer optimal-obsessiven lebenslangen Personal Life Cycle Vermarktung? Oder nur ein kurzer Hype?
Wenn man ihre Wandlungsfähigkeit sieht, verbunden mit ihrem Marketing-Talent, stellt sie zumindest schon Paris Hilton in den Schatten. Sie scheint zudem weniger angreifbar, weil sie einfach weniger Angriffsfläche bietet. Und scheint dafür mehr Projektionsfläche zu bieten. Vor allem aber das Potential, sich chamäleon-artig weiterzuentwickeln, neu zu erfinden.
Stehen wir mit dem einen Fuße schon im Age of Gaga? Marken und Unternehmen sollten spätestens jetzt beginnen, darüber nachzudenken.
At the mediaclinique I often laughed at boring and counterproductive picture-upload-competitions from some softdrink or perfume company, because they obviously did not get the possibilities and potential.
They could not imagine the power of a single image!
The new Burberry Art of the Trench Site also invites people to upload pictures of themselves wearing their trench - but orchestrates the outcome to its own best:
01 Focus the Relevant: By giving the Sartorialist the honour to shoot the first 100 trenchy people, Burberry 'defines' what kind of stuff they wish to be uploaded.
02 Raising the Bar: By that the Sartorialist defines also the benchmark for quality, uniqueness and creativity in style.
03 Quality: Burberry handpicks the pictures to be published, and by that get's rid of all the garbage you often find on these sites allowing everybody to upload their ideas of beauty, aesthetics or style.
04 Image-Actualization: Burberry, known for his trench tradition still often falls short of meeting the upper fashionist's eye (despite Prosum). The new trench pictures now demonstrate the endless variety of styles you may combine with the same trench, making you realize that not the trench is old-fashioned but your image of it.
05 Image-Perfection: The choice of images and personalities emphasizes the more cool, revolutionary, artsy side of Burberry to everybody who hasn't known - or did not want to - till now.
But they did not only catch up quite good with the fashion competition, for me they are - a little bit at least - ahead of the pack, due to their thoughtful, intelligent and classy implementation.
A good example for the Brand Engagement of a luxury brand.
