I recently spoke with Stacy Coughlin and Kristina Bobrowski about Dow Corning and their experiences with business model innovation in the creation of Xiameter. The story is a great case study of how an established, successful firm can still improve their innovation efforts.
The story has been told by others pretty well already – Xiameter has been made into a Harvard Business Review case study authored by Clayton Christensen, Mark Johnson and Henning Kagermann. Kay Plantes andJeffrey Phillips have also written excellents posts on this case after speaking with Stacy. Here is how Jeffrey describes the advent of Xiameter: