Today I posted a picture of Karlie at 'this message is too wide to fit your screen', when I stumbled upon Coco's post.
Now the powers of social media are praised from a corner where you would not have expected it: Iman, fashion legend and wife of David Bowie.
I would like to quote her here, just in case you still did not start your engagement in social media, as a company, brand or individual.
Please read between the lines of Iman's words, too, dear brands, magazines, newspapers, telcos, car manufacturers, content industries, galleries, musicians, poets, artists, et al. Here you find everything you need to know - if you have the heart and eyes to see.
"Very kind and wise words from fashion legend Iman on Refinery29.
Do you think supermodel means the same thing today, as it did when you first became famous?
“No, First of all, I think the only sacred ground that’s left for models is the runway. If the celebrities could figure out a way to get on the runway, they would. But they don’t have the bodies for it. Models have lost everything else. They’ve lost the beauty accounts, the covers. But the thing that’s also a shame is that they don’t have a voice.
“But social media, like especially the way Coco Rocha is doing it — that’s where you can actually create your own content and your own voice. And young models have to stop being treated like hangers for hire and take control of that. Because they can. Trust me, young girls and boys who are out there in their teens who want to be in this industry whether as a designer, a makeup artist, or a stylist, they aren’t looking at Kim Kardashian, they are looking at Karlie Kloss.
“It’s that connection to fans that models don’t have to be given, now. They can have a voice. They can video blog. They can Tweet. They can create. And that’s what they really should do.” - Via Coco Rocha's tumblr.
Please read -and reflect- Iman's words. The first happens, if mediocrity and celebrities, ie. the boulevard takes over your profession, if efficiency meets greed, if impact meets arbitrariness. If adaptation is the new innovation. If quantities are the new quality. If time is money and not pure luxury.
And the latter may be your salvation. Pick your heros well. Find your voice. Find meaning. Outgrow Yourself, Inspire the World!
“But social media, ... that’s where you can actually create your own content and your own voice.
"... they aren’t looking at Kim Kardashian, they are looking at Karlie Kloss."
"They can create. And that’s what they really should do."
Listen to those girls - and Enjoy!