as my consultancy focusses on strategies for differenciation and value creation, I passionately recommend this book.
"ten faces of innovation is about how people and teams put into practice methods and techniques that infuse an enterprise with an continuous spirit of creative evolution."
the ten faces of innovation are ten prototype personas divided into to 3 groups: learning, organizing and building personas:
A - learning personas:
"individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow."
1 - anthropologist
"brings new learning and insights into the organization by observing human behavior and developing a deep understanding of how people interact physically and emotionally with products, services, and spaces."
2 - experimenter
"prototypes new ideas continuously, learning by a process of enlightened trial and error. … takes calculated risks to achieve succes."
3 - cross-pollinator
"explores other industries and cultures, then translates those findings and revelations to fit the unique needs of your enterprise."
B - organizing personas:
"even the best ideas must continuously compete for time, attention, and resources."
4 - hurdler
"knows the path to innovation is strewn with obstacles and develops a knack for overcoming or outsmarting those roadblocks."
5 - collaborator
"helps bring eclectic groups together, and often leads from the middle of the pack to create new combinations and multidisciplinary solutions."
6 - director
"gathers together a talented cast and crew but also helps to spark their creative talents."
C - building personas:
"they apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen. … they stamp their mark on your organization. … you´ll often find them right at the heart of the action."
7 - experience architect
"designs compelling experiences that go beyond mere functionality to connect at a deeper level with customer´s latent or expressed needs."
8 - set designer
"creates a stage on which innovation team members can do their best work, transforming physical environments into powerful tools to influence behavior and attitude."
9 - caregiver
"delivers "customer care in a manner that goes beyond mere service."
10 - storyteller
"builds both internal morale and external awareness through compelling narratives that communicate a fundamental human value or reinforce a specific cultural trait."
thinking about those ten faces, you will understand that you desperately need them in your company or your team.
rather than merely "doing innovation", this book is about "being innovation". i just gave you a rough idea about the first pages. inhale the rest because: "when the team´s creative engine is running on top speed, the momentum and synergy can keep a company ahead through bad times and good."