After having read some books (and having written some comments) on intuition, it is about time to talk about number crunching's advantages.
And Ian manages to do right that very convincingly by making his point and supporting it with great examples.
"We may have free will, but data mining can let business emulate a kind of aggregate omniscience. Indeed, because of Super Crunching firms sometimes may be able to make more accurate predictions about how you'll behave than you could ever make yourself."
"Smart businesses know that regression equations can help them make better predictions."
"Traditional experts make better decisions when they are provided with the results of statistical prediction. Those who cling to the authority of traditional experts tend to embrace the idea of combining the two forms of 'knowledge' by giving the experts 'statistical support'."
"In several studies the most accurate way to exploit traditional expertise is to merely add the expert evaluation as an additional factor in the statistical algorythm."
It's devilishly hard for traditional, non-empirical evaluators to even consider the possibility that quantified predictions might do a better job than they can do on their own home turf."
"The most important thing that is left to humans is to use our minds and intuition to guess at what variables should and should not be included in statistical analysis."
"Humans, however, are crucially needed to generate the hypothesis about what causes what."
"The future belongs to the Super Cruncher who can work back and forth and back again between his intuitions and numbers."
"In the end, Super Crunching is not a substitute for intuition, but a compliment."
"The future belongs to those who can comfortably inhabit both worlds. Our intuitions, our experiences, and, yes statistics, should work together to produce better choices."
One should inhale every sentence and balance his or her decision building process anew - based on the combined insights of Ian's book and the books about intuition we reviewed before.