After writing our Wirtschaftswoche column Liebe Werbung, sag mir WARUM!? based upon Simon Sinek's Golden Circle and writing my The Third Club column Lieber CEO, sag mir WARUM!? based on the Wirtschaftswoche column, I just wanted to present you here the long version of Simon Sinek's TED Talk:
I love his Golden Circle from his 2009 book as it mirrors my own very simple but quite challenging approach I apply since 2005:
The 'I Want' marks my Independence.
The 'I Can' marks my Brilliance.
The 'I Am' marks my Relevance.
As an Individual, a Brand, or Corporation.