Bob McDonald, the P&G CEO, in a press release:
"We are continuing to focus on executing our growth and productivity strategy – maintaining momentum in developing markets, strengthening our core developed market business, building a strong innovation pipeline, and aggressively driving cost savings and productivity improvements. We’re confident that this strategy will enable (our company) to generate superior levels of shareholder return in both the short- and long-term."
If I were a wise investor I would challenge the above to the core. How may anybody think this is a strategy? This is just a naked emperor.
Of course, this is what investors, investment banks, and traders want to hear. But: Do they? Or is that just a lost opportunity to demonstrate you are leap-frogging ahead - in a unique way?
Corporations must not just become more ASPIRING to reach their goals, but much more INSPIRING while setting them in the first place.
And CEOs must become more inspiring while talking about them.